You have a reputation within factions, doing certain deeds, quests, killing certain enemies publicly, etc, can all affect your reputation with a faction. From Reviled to Revered. Certain factions will not interact with you beyond a certain reputation, and may even become hostile and attack on sight. This requires a combination of a high renown in the region as well as a bad reputation with the faction. If you have a bad reputation but a low renown, they won’t know who you are.

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